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EXCURSIONS IN LATERAL THINKING FROM

AMHERST, MASSACHUSETTS AND THE PIONEER VALLEY








Tuesday, April 12, 2011

The Brand that Was You--2011

The brand that was Lou
For a second year running, this blog celebrates the enchanted craft of branding. What a growth industry it has become! Just like power tools, ping pong balls, universities, and New Age retreats, individuals have their own brands too. Such hopes had I for the improvement of my own personal brand 14 years ago after discovering Tom Peters’ heady article, The Brand Called You !

But even though I’ve repeatedly failed to realize my brand potential, it’s a comfort to know that future opportunities for revisionism await, if not in life, then afterwards via my local newspaper’s obituary column.

For several years, the Northampton, Massachusetts-based Daily Hampshire Gazette has turned to reader-penned necros.  Beside the honoree’s name and age, the author gets to distill a lifetime’s "footprint" in a word or two. Without purgatorial delay, here’s my Top Ten Roster from the past year. I’ve changed the names and ages of the innocent (and the experienced), but left their personal "brands" intact.:

10. Inez Gomulka, 87,~
       Lived All Her Life on the Family Farm
 
 9. Tobias Z’Beard, 58,~The Perfect Gentleman

 8. Chadwick Cook, 74,~ Protector of Special Places

 7. Abigail Sweeney, 88, ~World-Class Grandmother

 6. Dianne Boger, 82, ~Data Entry Pioneer

 5. Arthur Colovito, 71, ~A Quiet Man

         ~Tied for 4th place~

 4. Thaddeus Prosky, 62, ~3 Holes in One

 4. Ned Romanowski, 91, ~Golf Fueled His Life

 3. Ozgood Curtis,75, ~Career in Funeral Services

 2. Sidney Charles, 38, ~Saw Humor in Everything

 1. Grady Gerber, 58, ~Born to Ride

3 comments:

Anonymous said...

I learned of my own "brand position" as a professor when an anonymous student wrote on my teaching evaluation, "Dr. Shea is great - you can tell she used to be cool." So there you have it and I'm sticking with it: "The prof that used to be cool" (as opposed to the prof who isn't cool and never was - boo!).

Anonymous said...

I can't believe that my personal favorite didn't make the list. It was, "Loved to Mow the Grass".

Wig & Pen said...

"Loved to Cut the Grass" in fact was #1 in last year's list, which you can contemplate here-- http://wigpen.blogspot.com/2010/03/brand-that-was-you.html