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EXCURSIONS IN LATERAL THINKING FROM

AMHERST, MASSACHUSETTS AND THE PIONEER VALLEY








Wednesday, August 29, 2012

Zero-Risk ATM Winnings: Are they Training Wheels for Slots?


Last week, with casino gambling on the horizon in Massachusetts, the gaming giant MGM wowed the struggling city of Springfield with an $800 million casino-based urban development proposal—a potential economic game changer for the city and the surrounding region.  Given this heady news, it's only right to  commend neighboring Easthampton Savings Bank for offering its own ATM-based version of risk-free gaming for its customers. (It's hardly surprising that a community bank, knowing the pulse of  local values, would hatch the  inspiring promo above. No big bank behaving badly here!) 

According to the above display ad, which ran in the August 28 Daily Hampshire Gazette, the bank’s new ATM at its Loan & Banking Center on Northampton Street in Easthampton will be dealing  occasional fifties in place of  twenties through September 10th. In other words, you might experience the frisson of unexpected winnings without the downside of personal risk. And don't forget, any shekels that you put into the ATM are FDIC-secure. But the current value proposition isn't about deposits, it's about withdrawals. In that spirit, who would spite Easthampton Savings Bank for the disclaimer below?

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