|Traditional, consumer-friendly pump|
Photo by Andy Castro.
Who knew? The company that invented and grew flush from the pay toilet also brought us the first coin-operated air pumps at service stations in the late 1970s. By the mid-1970s, Indianapolis-based Nik-O-Lok was reeling from national angst over pay-toilets that had brought the business to its haunches. Scampering for a new market, the company debuted its coin-operated pump—4 minutes for a quarter (1 minute per tire)—in 1977 in Pittsburgh. Within a year, it added 500 more pay-as-you-go pumps in service stations (perhaps better described from then on as gas stations) in the Midwest and Northeast.
|Philanthropy in the Air [click on photo to enlarge]|
An Inflationary Red Herring. But don’t over-weight quarters-for-air as the disincentive in Americans’ well-documented neglect, i.e., under-inflation, of their tires--a penchant associated with garden variety flats, blowouts, and fuel inefficiencies. (A 2003 NY Times article reported that only 11% of drivers check their tires monthly as recommended.) In truth, price itself is often an over-rated factor in a constellation of disincentives, including consumer-unfriendly pumps with hard-to-decipher pressure gauges and stressful timers. And for many a driver, getting down at tire level can be orthopedically and sartorially daunting.
|The Unanswered Question|