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EXCURSIONS IN LATERAL THINKING FROM

AMHERST, MASSACHUSETTS AND THE PIONEER VALLEY








Thursday, October 25, 2012

Blog Post for Dummies


For evidence of branding run amok, Wig & Pen blog  turns to the For Dummies instructional books series, which began modestly in 1991 with the alliterative potboiler, DOS for Dummies. Today, more than 2,000 for Dummies books explore acne, fishing, forensics, Chihuahuas, etc.—you get the idea.
I’ve collected a sextet of inspirational titles below, where the hegemony of the For Dummies brand/franchise is—to be charitable—inappropriate. For one thing, I recommend losing the unfortunate Alzheimer’s For Dummies. By substituting Dementia For Dummies we reconnect with the series’ alliterative roots.

 

 


And for Wig & Pen's edification:


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