Snowplows and practitioners of mailbox baseball have an imposing target in the Hadley, Massachusettsmailbox
above—a true fixer-upper triumph. Still, in homage to The Three Little
Pigs playbook on innovation, the resilient Amherst mailbox below must rule as "best" (c.f. house of bricks) to Hadley's "better" (c.f., house of wood). If an automatic weapons ban becomes the law of the land, the Amherst mashup will surely keep the wolf from the mailbox door.
You may recall that mailbox baseball gained its higher
profile with Rob Reiner’s second directorial effort, Stand by Me. You can witness Kiefer Sutherland's clear potential for future mayhem
(both on and off the set) in the clip below. (apologies for the subtitles)
This blog would be remiss by failing to note that in every at-bat, sultans of mailbox swat commit a federal crime with career-changing consequences:
Wig & Pen, of course, advocates the full wrath of federal law
toward all mailbox miscreants. But it
reserves greater wrath still for those who wield unsporting metal bats. True,
today’s maple bats lack the durability and overall mojo of their ash predecessors, but that's no excuse for flailing with the equivalent of a (metal) bat on steroids. Still, in the ash-to-maple controversy, the folks in Louisville are in denial. According
to a friend who recently took the Louisville Slugger factory tour, a
representative of the company ties bat fragility not to inferior wood but to
lapsed values among baseball players and you, the consumer. “Remember how when
you were a kid they told you to hold the bat’s label toward yourself for bat
protection?” he asked. “We've lost that sense of responsibility--Nobody does that anymore.”
Have you ever seen a photo of a fallen college athlete as
tastelessly intrusive as this one?When
Jesse Morgan, a shooting guard and team
leader with the UMass Amherst Minutemen, went down near the sideline in a January 13 game against Fordham, an AP
photographer captured the moment. Two days later, after the team fessed up
that Morgan’s season was over with a torn ACL, the Northampton, Massachusetts-based
Daily Hampshire Gazette ran the macabre
photo. “It’s Isenheim worthy,” commented a friend, alluding to the
expressionist crucifixion in Grunewald's iconic Isenheim Altarpiece.
Agony at Isenheim
Friends who have followed college basketball for 50+
years say that they’ve never seen anything quite like the photo of Morgan with its max
headroom intrusiveness. We give many of our high-profile college athletes generous scholarship support and
celebrity status. In return, we ask much from them, including stressful time
commitments and personal risk. Have the Jesse Morgans of the world embraced a
faustian social contract that allows for graphic media depiction as practiced
by the Gazette? I suspect that the newspaper would have refrained from running a similar photo
of Morgan had he fallen on the ice outside the arena. But inside the building,
a 21-year-old’s lack of privacy apparently knows no bounds.
Several years ago, when interviewing a partner at one of the
planet’s largest accounting firms, I was wowed by her hard-boiledtake on human nature. Evoking shades ofBrian Wansink’s Mindless
Eating, my interviewee likened opportunities for embezzlement and other
garden varieties of fraud to the temptation of having a candy dish constantly
within arm’s reach. Just as it’s ultimately futile to resist those M&Ms on your office desk, trusted
employees, she noted, may have opportunities to embezzle as a continuing
temptation. “. . . even nice people have been known to take inappropriate
advantage of opportunities and gaps in control systems,” she emphasized.
My interviewee, in fact, was a practitioner of forensic
accounting, a hot
house growth area in public accounting. That’s not surprising, considering
today’s bouillabaisse of motives, opportunities, and enabling technologies. And
as the textbook covers below reveal, it’s not just accounting that offers a
forensic career path. Count on it: A
forensic subdiscipline is coming to a profession near you.
Following a funeral at the King David Memorial Sanctuary in Falls Church, Virginia, I stumbled--just down the road--onto a second cemetery that also sports an Old
Testament theme—The Noah’s Ark Pet Cemetery. What a comfort, I thought, to
receive perpetual care one day in the general
vicinity of my significant other, Bootsie the Cat.
While that prospect bodes well for Bootsie and me,I’ve discovered that in the great state of Texas our options would be better still.
Last May, the Texas Banking Commission, which regulates funerals and cemeteries [does that make sense to you?], deep-sixed burials of pets in cemeteries for homo sapiens. But Texas still welcomes human burials alongside animals in pet cemeteries. For folks like Ken Martin in the clip below, that's the cat's pajamas. [APOLOGIES FROM WIG & PEN--THE VIDEO LIKE ITS SUBJECTS HAS DEPARTED (HOPEFULLY) FOR A BETTER PLACE.]
And there is more.
As the clip reveals, some Texans are also opting for their own burials--sans Bootsie---in pet cemeteries. The cost of room
and board, notes the clip, beats its counterpart in people cemeteries by a mile. So why not
think outside the box?
Because in Texas, times remain tough—not only for the 6.8%
unemployed, but for what author and NY Times reporterGail Collins describes in her book, As Texas Goes . . . , as the state’s
“long-standing first-place ranking for jobs at or below minimum wage." But Texas is looking up. "In 2011, " she writes, "it finally managed a tie with Mississippi for the honor.”
For evidence of branding run amok, Wig & Pen blog turns to the For Dummies instructional
books series, which began modestly in 1991 with the alliterative potboiler, DOS for Dummies. Today, more than 2,000 for Dummies books explore acne, fishing,
forensics, Chihuahuas, etc.—you get the
idea. I’ve
collected a sextet of inspirational titles below, where the hegemony of the For Dummies brand/franchise is—to be
charitable—inappropriate. For one thing, I recommend losing the unfortunate Alzheimer’s For Dummies. By substituting
Dementia For Dummies we reconnect
with the series’ alliterative roots.
Traditional, consumer-friendly pump
Photo by Andy Castro.
Who knew? The company that invented and grew flush from the
pay toilet also brought us the first coin-operated air pumps at service
stations in the late 1970s. By the mid-1970s, Indianapolis-based Nik-O-Lok was reeling from national angst over
pay-toilets that had brought the business to its haunches. Scampering for a new
market, the company debuted its coin-operated pump—4 minutes for a quarter (1
minute per tire)—in 1977 in Pittsburgh. Within a year, it added 500
more pay-as-you-go pumps in service stations (perhaps better described from
then on as gas stations) in the Midwest and Northeast.
Consumer reactions ranged from amazement to fury. “It’s
part of the traditional aspect of service stations to provide such necessary
service as free air,” observed (former New York Republican senator) Alfonse
D’Amato, who at the time (1978) was town supervisor of Hempstead, LI. The town
promptly passed an ordinance banning monetized pumps. By and large, though, that
was exceptional:pay-as-you-pump continues
in all but two states—Connecticut and California, which banned the practice in 2005
and 1999.
Philanthropy in the Air [click on photo to enlarge]
Back in the late 1970s, the advent of monetized air
triggered a hefty endowment effect among consumers, i.e., disproportionate
resistance to the prospect of losing a previously taken-for-granted
“possession.” (Today you can see the endowment effect at work whenever “free”
services on the internet become monetized.)
Compressed Air Is Not
Free. Forty years down the road, resentment toward fee-for-air pumps is
alive and well. Witness the thriving, consumer-active web site, freeairpump.com, which identifies and
advocates its namesake nationwide. An enduring ingredient in the
air-must-be-free argument is air’s symbolic cachet as an iconic free commodity.
But compressed
air with its cost-based inputs of electricity and machine upkeep is decidedly
not free! (although providing it at a profit versus at cost are two
very different things).Gas stations
that choose to offer their compressed
air for free will foot the bill through cross-subsidized fees for other goods
and services or float free air as a cost of good will.
An Inflationary Red
Herring. But don’t over-weight quarters-for-air as the disincentive in Americans’ well-documented neglect, i.e., under-inflation,
of their tires--a penchant associated with garden variety flats, blowouts, and fuel inefficiencies. (A 2003
NY Times article reported that only 11% of drivers check their tires
monthly as recommended.)In truth, price
itself is often an over-rated factor in a constellation of disincentives,
including consumer-unfriendly pumps with hard-to-decipher pressure gauges and
stressful timers. And for many a driver, getting down at tire level can be
orthopedically and sartorially daunting.
So we’d do well to have a serious policy conversation about
making tire inflation more consumer friendly--a conversation that considers better air-pump design, driver education, and, of course, economic incentives for motorists and service stations. But to begin, we need to exorcise the red herring that compressed air must be--excuse the expression--free as air.
With its first-ever annual downtown block party a fait
accompli, the Town of Amherst showed thousands of students and others a thing
or two about partying. Months in the making and spearheaded by the Amherst
Business Improvement District--an economic development organization of local
property owners--the festivities, from 6 to 10 p.m. on Thursday, September 13
convened along a makeshift pedestrian-only segment of the town’s main drag,
North Pleasant Street.And Amherst’s
town government made sure that those best laid plans were immunized from naysayers--including its own previous
warnings about the life-threatening Eastern Equine Encephalitis (EEE) virus (a
threat underscored by the Mothra-sized mosquito photo atopthe town’s web site.)
"The Celebrate
Downtown Amherst Block Party ...will be held as scheduled, announced Amherst Health Director Julie Federman via the town’s web site on the day of the party.
“I am comfortable that an event of this type can be held safely in our
downtown. Event organizers at my request will have two tables for mosquito
repellent, one next to the Post Office and one near the Kendrick Park stage.
The tables will also have advisory materials from the Massachusetts Department
of Public Health. If you are outdoors after dusk be sure to wear long sleeves
and long pants and use mosquito repellent with DEET."
But two days before,
a robo call to Amherst residents and web site advisory, both from Ms. Federman, had strongly urged residents to avoid outdoor activities from dusk
to dawn when feasible until the first hard (mosquito killing) frost.
(Several horses in nearby towns had come up positive for EEE in postmortems.)If residents had no choice but to be outdoors, she recommended
covering up and applying DEET. That message followed on the heels of decisive action by the town’s biggest employer,
the University of Massachusetts. The week before it had canceled all
dusk-to-dawn outdoor activities on campus until the first hard frost.
The Centers for Disease Control’s description of EEE outcomes presents a grim story--You’davidlyopt for ticks/Lime Disease, given the choice. While most folks bitten
by an EEE infected mosquito fail to develop symptoms, one-third who do die and most who survive come away with significant, lasting brain damage.
Amherst parties on
When I told my physicianthat Amherst’s party would go on as scheduled, he shrugged and noted that mosquitoes seek
human body heat and that large gatherings of homo sapiens (like the Celebrate
Downtown Amherst Block Party) create a concentrated heat
island—in other words, parallel party-time for mosquitoes. Oh, and the CDC notes that if EEE
symptoms do manifest, it’s4 to 7 days
after a carrier bites you. So we await September 17-20.Sic
transit gloria Amhersti.
Last week, with casino gambling on the horizon in
Massachusetts, the gaming giant MGM wowed the struggling city of Springfield with
an $800 million casino-based urban development proposal—a potential economic game changer
for the city and the surrounding region. Given this heady news, it's only right to commend neighboring
Easthampton Savings Bank for offering its own ATM-based version of risk-free gaming
for its customers. (It's hardly surprising that a community bank, knowing the pulse of local values, would hatch the inspiring promo above. No big bank behaving badly here!)
According to the above display ad, which ran in the August 28 Daily Hampshire Gazette, the
bank’s new ATM at its Loan & Banking Center on Northampton Street in Easthampton will be dealing occasional fifties in place of twenties through September 10th. In other words, you might experience the frisson of unexpected winnings without the downside of personal risk. And don't forget, any shekels that you put into the ATM are FDIC-secure. But the current value proposition isn't about deposits, it's about withdrawals. In that spirit, who would spite Easthampton Savings Bank for the disclaimer below?
After inhaling a cone, your blogger gazes smugly into Herrell Ice Cream's low-guilt mirror.
“Steve Herrell is the godfather of American ice cream,”
notes Alan Richman in Conehead, his critique of
many-things ice creamicious in the August issue of GQ. The owner of Herrell’s Ice Cream in Northampton, Massachusetts
is an avid consumer of his own “premium” offerings. So what, if he, like Ben Cohen and Jerry
Greenfield, casts a capacious shadow? His shop’s premium ice cream salvos are real
and they’re spectacular.
So what if 68.8% of American adultsare overweight or obese? Ultimately, though, having one’s desserts
and maintaining a svelte umbra and penumbra when the angle of the sun is reasonably
aloft is on you. But you’ve got the necessary self-discipline and
vigilance to avoid mindless eating, don’t
you? With that said, chez Herrell offers the opposite of a confession booth in the the back of the Northampton shop, where you can mug in front of a fun-house mirror
that elongates whatever horizontality you may have incurred over the past decade.In other words, you can
admire yourself as slimmer than when you came in.
When I pointed this out to the co-owner of a Northampton
coffee shop known for its distinctive pastries, he confessed that his own
culinary output might not figure in America’s solution to its obesity
crisis. Then, he flipped open his smart phone asking, “I wonder if I can find
an app that makes you look thinner?” Faster than lifting a runcible spoon, he produced
a self-image-saving app and then another and another. Here is a link to one of them, weight
mirror.com. So now you can live large while sharing your willowy likeness
with envious, clueless friends in your online network. Bon appetite from the fooderati at Wig & Pen!
Tanglewoodis ever poised
for its key demographic. You can’t miss the L'il Medic Vending Machine and Philips HeartStart Defibrillator
just inside the main gate at Ozawa Hall—Tanglewood’s smaller venue devoted to
weeknight chamber concerts. On a recent visit by this blogger, the L'il Medic
was filled to SRO capacity with packets of Benadryl, Imodium, Pepto-Bismol, DayQuil,
Bayer Aspirin, Advil, Tylenol Extra, and Trial Antacid. Beside it, the defibrillator, suggesting an
oversized fire alarm, offered added assurance.
Prêt-à -Porter
Although
a roving eye revealed discreetly nested folding wheelchairs in the back of the hall, superannuation’s magic horn also had its youthful moments last
Thursday at Tanglewood’s Festival of Contemporary Music. Second on the bill was
Elliott Carter’s buoyant, mercurial Double Trio, composed in 2011. At age 104, Mr.
Carter and his music proved inspirational to the much younger
seniors in the hall and to the musicians in their 20s who performed the piece with energy and conviction.
Coda: I Screen, You Screen . . .
Meanwhile,
Wig & Pen has noticed what may be an age-based divide in the much larger
Tanglewood music shed. For several years, three large screens have given
viewers in the back third of the shed sparkling high-definition close-ups of
the action on stage. This option has
value because the distance and sight lines from those seats can make viewing
challenging. In spite of this visual “equalizer,” Wig & Pen, through
observation and conversations, suspects that many senior concert goers are more reluctant to embrace the screens than younger audience
members. Perhaps life-long concert-viewing
habits die hard? Or veteran concert goers are less comfortable with innovative
visuals than screen-obsessed younger generations? If you’re a social scientist reading this
blog on your computer or iphone screen, you may want to look into this.
It’s 2012 and The Daily Hampshire Gazette—the flagship
newspaper for the liberal Massachusetts zip codes of Northampton, Amherst, and
the Pioneer Valley--aided and abetted by the L.A. Times--is too timid to reveal the name of the female
Russian punk rock trio whose members face serious jail time for “staging a brief, obscenity-laced
musical protest in Moscow's cathedral of Christ the Saviour, calling on the
Virgin Mary to "throw Putin out." [L.A. Times, 7/30]
The condensed blurb on
July 31 in the Gazette with an L.A. Times by-line neglects to mention the trio's true name--Pussy Riot--instead calling it a punk group with a profane name. This is apparently a case of double standards by the L.A. Times. The risk-averse bowdlerized blurb went out to the provinces via the paper's news feed, but the full story in the Times itself did not pussy foot in revealing the band’s true name.
from the Daily Hampshire Gazette 7-31
Of Pussies and Posses
So what if the name
Pussy Riot is a tad overstimulating? It’s small beer compared with a dreaded moniker like Insane Clown Posse,
which for some evokes evil clowns on the verge of violence and mayhem. Coulrophobia
aside, I suspect that the posse’s name will prove forever inviolablewith the Gazette, the L.A. Times, and other American
newspapers—yet another example where violence plays better in Peoriaand Amherst and Northampton than a libidinous alternative. Where have we encountered that before?
Ultimately though, it's baffling to behold the odd coupling of questionable censorship in Northampton via L.A with a story about the prospect of draconian punishment in Russia over freedom of expression. In that, I'm grateful to be on America's side of the bed, but these are strange bedfellows, odd bed-time stories.
A true Eureka moment—the realization that the hunk making
copies in the ad above was none other than the venerable Mr. Clean. That image, which
appeared three weeks ago on the front page of NYTimes.com, was from a two-year-old ad campaign by Xerox, which boasts that
it “helps iconic brands [notably Mr. Clean and Bulls Eye the Target dog] with business processes and document management, freeing them to focus
on what matters most – their real business.”
But note the passage below and the dust rag in his right hand: He’s pumping up Procter & Gamble’s bottom line through
judicious multitasking [not every cat's pajamas]. Xerox explains:
Can you imagine Procter & Gamble's powerful Mr. Clean
digitizing millions of documents while also cleaning; or a Marriott Hotels
& Resorts’ bellman providing exceptional guest services and processing
invoices at the same time? Don't you think Bullseye the Target dog could use a
hand customizing Target’s direct-mail program?
The
campaign takes brand characters out of their expected roles and shows them
doing business processes such as invoicing or digitizing documents with
exaggerated results. The campaign demonstrates there are better ways for
companies to handle back office work – by innovating and partnering with Xerox.
But weep not for Mr. Clean. Demand for his next-to-godliness skills are unassailable--not to mention his distinction as a pitch man who transcends generations and the business cycle.
By elevating the humble checklist to center stage, Atul Gawande’s
2009 management best seller, The Checklist Manifesto, struck a chord for simplicity in a world preoccupied
with complexity. For Gawande, who practices endocrinal surgery at Brigham and
Women’s Hospital in Boston, the checklist agenda underscored in his book
focused on extreme complexity with
high-stakes outcomes—in enterprises like jet engine manufacturing,
skyscraper construction, and, of course, surgery.
Gawande's exceptional narrative gifts combined with the simplicity and adaptability of checklists themselves have inspired ordinary folks to try out a checklist or two in their own domains. No surprise to see, then, that checklist books have mushroomed on Amazon via titles like Checklists for Life, The Style Checklist (fashion advice), Checklists
for the New Dad, and my exe's own personal favorite, The Gay Husband Checklist for Women Who Wonder.
An unbeatable value, the latter offers checklists for "reading" telltale signs of spousal cheating and for preventive action through self-examination (i.e., the Checklist for Women Who Attract Gay Men). Cutting to the chase, the book dispenses the 20-itemGay Husband Checklist. The four entries below typify the larger list:
His sexual performance is more mechanical than passionate with a lack of satisfying foreplay.
He admits to having a homosexual encounter in the past.
He erases the computer history on a regular basis.
He starts to spend more time at the gym and works on changing his appearance.
I, for one, smell a confirmation bias with miles of rope for hanging innocent spouses from the highest bedposts. My advice to Ms. Kaye and her minions: consult Dr. Gawande's own fail safe--his "Checklist for Checklists" in the appendix of his book. Not that the Gay Husband list has much in common with the doctor's concerns, which seek to telegraph critical nodes in high-risk projects.
But there's still much for gay-sayers to gain from his work. Among other things, Gawande urges that each checklist
item prove absolutely critical to the process at hand. And he asks, "Is each item . . . not adequately checked by other mechanisms?” In other words, keep things simple by avoiding entries that offer duplication and (wherever possible) overlap with other entries.
In this spirit, Ms. Kaye and her followers have a golden opportunity to substantially reduce the false positives in their midst--Not that there's anything wrong with true positives themselves, as Seinfeld might have said were he a stats geek.
The image of Sherlock Holmes in a deerstalker hat peering through
his magnifying glass is iconic. But if your memory has him poring over fingerprints through the glass, you are mistaken: Your brain is constructing its own recollection
that mashes up two iconic images: Holmes with his magnifying glass and
detectives sleuthing out fingerprints. It’s much like the confabulation by many
Americans who say they saw footage and photos of Nikita Khrushchev banging his shoe on a desk in the U.N. General Assembly. (It did take place,
but there are no bona fide images of N.K. in the act.)
I got to thinking about the Holmes iconography while reading
the June 8 installment of the New York Sunday Times weekly feature, Makers:
But recently—with the
rise of DNA evidence—fingerprints have begun to seem like relics from the
Sherlock Holmes era, noted Pagan Kennedy in Who Made Those Fingerprints?
The article traced the origins of
police finger printing to the late 1800s. Conan Doyle’s 56 Holmes tales (and 4
novels) began appearing in 1887 and ran until 1927. They covered the era from
the 1880s until the dawn of World War I.
While Pagan did not directly attribute fingerprint analysis
to Holmes, her mention of him was evocative, at least for me. But being a bit
of a Baker Street irregular, I recalled the haziest of memories linking Holmes with
fingerprints. So I bought the Kindle version of The Complete Sherlock Holmes from Amazon and did several
searches. The only hit with conviction implicated a hand print from the 1903 tale, The Norwood Builder.
The jury was in: the
fictional detective spent a great deal of time ogling through his magnifier at
footprints (animal and human), wheel prints, and powder and ink stains—but not
at fingerprints. Cross-checking with the BBC’s Holmes series starring Jeremy Brett
yielded similar results. Some other irregular besides me will have to tackle the
Basil Rathbone movies—I’m forensically all in.
Holmes (and Khrushchev) aside, the moral of this exercise is
generic and cautionary: more often than we’d care to admit, our memories can
prove imperfect, even (no disrespect to Holmes) clueless.
Tracy Grammer and Jim Henry's June 2nd concert at Amherst, Massachusetts' Nacul Center for
the Pioneer Valley Folklore Society was her final local appearance as a Valley resident.
To the community’s good fortune, Henry, a gifted guitarist and songwriter, will
continue to grace our zip codes. Two days after the concert, Grammer moved from
Greenfield to northeast Pennsylvania, framing nearly a decade of involvement in
the Valley that began tragically with the death in 2002 of her partner and
musical collaborator, Dave Carter. In a story that has become legion in the
folk music community, the couple had traveled to the Valley to play the Green
River Festival in Greenfield. Carter died after a run on the rail trail bike
path near their motel in Hadley.
Since then, Grammer has devoted much of her artistic energies as an advocate
and archivist of Carter's exceptional body of songs. An American original (with
unique cerebral wiring and Ivesian radar into the byways of American culture),
Carter offered a quirky take on small-town America through lyric excursions
that were both quotidian and cosmic. For him, the artistic liaison with Grammer,
an accomplished violinist and vocalist, sealed the musical deal.
Although they gig together infrequently these days, Grammer
and Henry have played together since 2003 (from Fairbanks, to Florida, to
France, she notes). The Amherst concert showed them to be musically symbiotic
(they shouldn’t let geography come between them in joining forces more often). Seated in close quarters, the audience of 75 was
wildly appreciative—they knew a dynamic
musical duo when they heard it. Grammer
and Henry (a polished vocalist and masterful guitarist) proved above all to be ensemble
players. Both emphasized mutual rather than individual musical outcomes. With
technique a given, they placed a premium on musical nuance and emotional
immediacy. As the evening progressed and the musicians and audience bonded, Grammer
and Henry relaxed and played their best.
The hour and 25 minute concert alternated Carter originals
with tunes from the American roots tradition, including songs by Henry. Home to Me, affirming his attachment to
the Pioneer Valley, offered a light-hearted counterpoint to Grammer’s own impending
departure. Sound of the Whistle Blow,
also by Henry, merits status as an American roots classic.
The duo’s celebration of Carter, which spanned his career,
underscored his versatility as a songwriter. Q.E.D.—the same dude who wrote Evangeline and OrdinaryTown was the
progenitor of Crocodile Man. And Grammer and Henry also performed Gypsy Rose, an anchor song on Grammer’s latest
album, Little Blue Egg, a collection
of stripped down tapes, recorded in Carter & Grammer’s home studio between
1997 and 2002. Henry helped Grammer digitize and otherwise resurrect the
recordings, which have garnered critical acclaim and considerable play on folk
radio [yes, there is such a thing].
For Henry, the road ahead promises little down time with his
commitment as Mary Chapin Carpenter’s guitarist for the third summer in a row.
Grammer is focusing on festivals—Falcon Ridge, Oak Grove, and Kent. She’s also
devoting energy to the Dave Carter Legacy project. A nonprofit venture with
Folk Alliance International, the project will celebrate and disseminate the
Carter canon. My recommendation to Grammer: Broaden your own repertoire and energize
Dave’s legacy by searching out and performing songs by others who share his
creative impulses and commitment to song. Candidates would likely be passionate about small town America
and wordsmiths with the ability to resonate and surprise. But above all, they
should be advocates of song as art. Listeners should respond: "That was unexpected and elevating!"
In An Economist Gets Lunch, Tyler Cowen displays considerable cred as both an economist and a foodie. But it’s his economist’s take on our passion
for eating out that makes Lunch special.
Read the book: you’ll view upscale eateries, ethnic restaurants in strip
malls, street food carts, and everything in between in a whole new light—thanks
to your new lens on producers costs and
incentives.
Another useful topic is restaurants’ cross-subsidization of low-margin
offerings with higher-margin offerings (like keeping the prices of entrees down
by overcharging on drinks). That leads to a discussion of how local cinema
operators make up for scant margins on tickets with higher-margin receipts from
the refreshment counter. (Overall, about ½ of ticket receipts and sometimes up
to 90% go back to the movie makers during a film’s typical opening weekend, writes
the author.)
In their mission to refresh, cinemas cast popcorn in a
stellar role. Raw materials are
inexpensive; popping is a snap—via production that the cinemas control. Movie
operators also enjoy flexibility in pricing and have been known to stimulate
demand through a witches brew of fat, salt, and oils.
No crunch at the cinema (click to enlarge)
Popcorn Is Quiet. But
I can no longer remain silent: popcorn becomes cinema’s über-snack only
when you add its sonic properties to the mix. It is a snack without crunch. That’s
high-functioning design, given the near intimate distance between patrons in a
crowded theatre. So don’t expect to score chips and unshelled peanuts at your
local cinema’s refreshment counter (you might find nachos, but they’ll be hot
and flaccid.) After cinemas introduced popcorn in the early 1930s, the
high-margin snack helped keep them afloat during the Great Depression, notes
Cowen and his alpha source, Popped Culture. But a sotto voce snack was at a premium for another reason: beginning
with talkies in the late 1920s, you ingested dialog with your ears, not your
eyes.
No need to get up: it's in the frigid-chair.
A Gateway Snack. With
popcorn leading the way, snacking in the cinema has excelled as a role model
for subsequent mindless eating wherever Americans watch TV. Perhaps Mr. Cowen’s
next econ text will highlight TV dinners and TV trays as complementary
goods? “TV,” laments Brian Wansink in
his cautionary Mindless Eating, “is a
triple threat."
Aside from leading you to eat, it leads you not to pay attention
to how much you eat, and it leads you to eat for too long. It’s a scripted
conditioned ritual—we turn on the TV, we sit down in our favorite spot, we
salivate, and we go get a snack. Eating or drinking gives us something to do
with our hands, and it occupies us while we focus on the plot of our television
show and on the questions that it raises: “What else is on?” “Have I seen this
one before?” “Did the Flintstones really happen?” (103)
Mindless eating in front of the TV and silver screen has
inspired descriptors of “trance eating” and “negative multitasking.” What could be timelier
than the latter, given our market-driven cult of fractionating our attention span via multiple devices and activities. So
what else are you reaching for as this excursion pulls into the station?
Z5NHQSJTD424
My fellow Americans, you just might have missed it: banjo virtuoso
Abigail Washburn has become a roots/world music rock star on the British music scene. With added persuasion from her
outstanding touring band, her latest album, City
of Refuge, released in January of 2011, was a top-ten critics pick of the
year in fROOTS and Songlines, Britain’s leading roots/world
music magazines. In May of 2011, Washburn graced the cover of fROOTS and last
week she was one of four finalists in Songlines’ artist of the year award.
In the U.S., Refuge
has gotten strong reviews but less than the UK’s royal treatment. It wasn’t
among the Times annual picks or on the many best-of annual lists on NPR’s audacious
music web site. It did turn up as number 27 in the No Depression community’s top releases of the year.
Why the
Anglo-American disconnect? Do Brits and other Europeans, given their location
and enduring cultural connections with their former colonies, embrace a broader
palette of multicultural musical influences? Abigail Washburn’s current work certainly
fits that eclectic bill. It’s an uncommon hybrid of indie pop, Chinese and
other East Asian influences (Washburn has lived in China and speaks Mandarin), and
of course, American roots music.
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There are many moving parts in this broader discussion: Does
the United States still embrace vestiges of musical and cultural isolationism? Our
internal cultural diversity, of course, is second to none. (although we do melt
much of it down via American pop music) Do
our exceptional domestic musical assets distract us from overseas influences?
Some of our top artists, of course—Ry Cooder, YoYo Ma, and
Washburn’s husband, Bela Fleck--have been passionate in creating hybrid music
that reaches beyond our shores. And college campuses and other venues
periodically host leading lights on the international scene. Still, when did you last listen to Eleftheria Arvanitaki, Titi Robin, Kala Ramnath, or Bassekou Kouyate? --all world music artists of the highest order.
When I spoke with Washburn’s
symbiotic musical collaborator Kai Welch after an October 2010 concert by the band
at the Iron Horse Music Hall in Northampton, Massachusetts, he agreed that the group's music would have been impossible two generations ago. How the world has
contracted! Back then, (my own salad years in the late 1960s),
America’s idea of world music (the term, of course, hadn’t been coined) entailed Latin Jazz, jazz meets bossa nova, Olatunji, Makeba and Masakela, and, of course,
George Harrison sitar riffs.
Co-conspirators Washburn and Welch
Through his songwriting and indie sensibilities, Welch—a
gifted vocalist and multi-instrumentalist--has nudged Washburn toward greater
emotional resonance. (Her previous cd,
the Sparrow Quartet, with a violin,
cello, and two banjos, was no less multicultural, but many considered it too
cerebral.)
LikeSparrow, Refuge offers beautifully
nuanced arrangements and ensemble playing, but it’s far more grounded, more
emotionally immediate. And when you hear the group live (as in the clip below),
you’ll appreciate its improvisational prowess as well. That clip is
from a video accompaniment to Bob Boilin’s show on NPR. Prepare for musicianship that is disciplined yet adventurous in support of genre-transcending music. So forgive me for the earlier label of world music rock star!
What's worse than being stuck in glacial traffic at rush
hour on the Calvin Coolidge Bridge outside Northampton, Massachusetts? Answer: the same predicament but with the
bumper sticker Mensa Member staring you in the face. Not the more common, less self-congratulatory version that simply reads "Mensa Society," but the one that proclaims the bearer’s membership in the cult. (and, hence, his unambiguous superiority) So I sat in traffic behind this egotist who might just as well have flipped
me the bird for five minutes palpitating, “I’m smart! And then some--I’m Mensa smart!”
I did try to ignore the barrage, but five minutes behind him in dead-cat-bounce traffic seemed an eternity and a Mensatudinus day. If you ever have the
need, do what I did: undress the felonius bumper sticker in your mind's eye and substitute the
sticker below.
For the final word on intelligence--emotional, social, Stanford-Binet--we turn to the sons of Gama Rex in Gilbert & Sullivan's Princess Ida. They begin their ditty about 33 seconds into the clip below: